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Quantitative Research Qualitative Research |
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Central Location Studies
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Spencer Research provides a neutral, controlled environment that
includes individual testing stations to minimize testing distractions.
Moderators monitor the entire testing process for consistency purposes,
while also being a resource if questions arise. Several standards are
in place with each study to assure accuracy throughout the study is
maintained. Our goal is for respondents to be comfortable in the
testing environment while also helping to answer the research questions
established by the client.
To aid in recruitment of respondents, Spencer Research maintains a
database of individuals and household for future studies. Several
pieces of information are collected on each member of a household,
including; standard demographics, diabetic status and other elements
that help when targeting specific segments of the market. Although the
database is available in our Columbus facility and our partnership
markets, it is not our sole source for recruitment. A mix of database
members as well as non-members are used to help provide a mix of new and
old respondents for each study.
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